To launch a staple foods brand in a highly cluttered category, dominated by giants like Unilever, ITC, Cargill Foods, Pillsbury etc.
Challenge
To launch a staple foods brand in a highly cluttered category, dominated by giants like Unilever, ITC, Cargill Foods, Pillsbury etc.
Business & Brand Strategy
In today’s day and age, quality standards of commodities are a given. We created a marketing disruption by tapping into mega-social trend of women empowerment – and launched the world’s first ever social brand targeted at women for women.
Core Brand Proposition
Women for Women. A social brand, at par with the leaders on quality, packaging & price but with the additional benefit of karma maximization by empowering other women.
Results
India Gate the leader was shaken and went back to advertising after many years. The brand was amongst the finalists in the world’s five most innovative business & brand ideas in Gulf Foods 2016.
