Orbit Driven Brand Strategy – Creating a Happy Adults Movement across Asia
Challenge
To make a taboo topic accepted and celebrated. Take sexual wellness from just problem solving to a priority
Business & Brand Strategy
Our strategy was to make mojocare a movement for sexual wellbeing and a
Happier society. This way we could address a much wider product and service base and be seen as a purposeful business championing a movement.
Brand Belief
Sexual wellbeing is the corner stone of a happier society
Brand Purpose
We create happier societies by championing the cause of sexual wellness and
making more people experience it
Big Idea
HAPPY GROWN-UPS MOVEMENT (Happy Couples Movement, Happy
Adults Movement)
